Awareness generation

Awareness generation

Recognizing that awareness about vulnerabilities is a sine qua non for inducing a mindset of disaster prevention, mitigation and preparedness, the Government has initiated a nation-wide awareness generation campaign as part of its overall disaster risk management strategy.

In order to devise an effective and holistic campaign, a steering committee for mass media campaign has been constituted at the national level with due representation of experts from diverse streams of communication.

The Committee has formulated a campaign strategy aimed at changing people’s perception of natural hazards and has consulted the agencies and experts associated with advertising and media to instill a culture of safety against natural hazards.

Apart from the use of print and electronic media, it is proposed to utilize
places with high public visibility viz. hospitals, schools, railway stations and bus
terminals, airports and post offices, commercial complexes and municipality
offices etc. to make people aware of their vulnerabilities and promote creation of a safe living environment.

A novel method being tried is the use of government stationery viz. postal
letters, bank stationery, railway tickets, airline boarding cards and tickets etc. for disseminating the message of disaster risk reduction.